Mission, values, and vision are the glue that holds an organization together. They describe what you're trying to do, how you want to go about it, and where you're headed. Knowing these things helps to keep your organization on track. It gives you a yardstick you can always use to measure your present performance and plans against your aspirations.
Here are a summary of potential key words that can be incorporated into any Mission Statement and/or Statement of Principles and Values.